(Est. 2026)

(The marketing team for founders)

Your marketing team, without the hiring.

Plug us into your brand and we handle the marketing, so you can work on the business instead of getting stuck in it.

Book a call Taking two new brands in October
(Scroll to explore)
A woman lying in tall grass on white linen, face turned to the sky

Your brand strategists. Anything on your mind, off your hands. We plan it with you and do the work, so your time goes back into the business.

(Who we're for)

For founders building their dream brand, with or without the day job.

(01)

Still in the 9-to-5

You're building the brand around a demanding job, on early mornings and weekends. We take the marketing so the hours you do have go to the product and your customers.

(02)

Just made the leap

You've left the job to build full-time, and every decision lands on you at once. We take marketing off that pile so you can find your footing.

(The problem)

The usual ways to handle marketing all end up on your calendar.

  1. 01

    Hire full-time

    A good marketing hire costs a full salary and takes months to find. Then you train them, and they still cover only one or two channels.

  2. 02

    Rotate freelancers

    Each freelancer needs a brief, onboarding and someone to check the work. You become the project manager, and the coordinating eats your week.

  3. 03

    Do it all yourself

    You write the posts, chase the creators and answer DMs at midnight. The marketing gets done, and growing the business waits.

(Services)

One team for everything marketing touches.

We work out the strategy with you, then do the work ourselves. You get one team and one point of contact.

  1. (01)

    Strategy & concierge

    We set your marketing strategy with you and act as the partner you think out loud with. You can reach us any time something comes up.

  2. (02)

    Content & social

    We build your content and social strategy, write the guides you film from and design the post formats your feed runs on. We also make your creative in-house with AI, so you get campaign-quality images without paying for a shoot every time.

  3. (03)

    Everything else on your plate

    Influencer campaigns, UGC programs, brand activations. If it's marketing and it's sitting on your desk, bring it to us and we'll talk it through.

(Previous work examples)

Selected work.

  1. 01Rooted TeasClient(View)
    01

    Rooted Teas

    Client
    [Rooted Teas · full-screen image]
    (Category)
    Tea
    (Scope)
    Brand world, content guides, feed & social creative, UGC & creator workflows, TikTok Shop
    (Status)
    Active client

    (The brand)

    Wellness that goes where you go.

    Rooted Teas makes 100% cotton, microplastic-free tea bags. The founder started it so wellness could follow people through a full day instead of waiting for time off. We help her run the brand behind that idea.

    1. (01)
      A world built on her idea

      We turned that idea into a brand world: wellness that moves with you from the 7am commute to the 9pm flight, instead of asking you to slow down for it. Every creative we make lives inside it.

    2. (02)
      Every week, supported

      We support content planning with weekly guides and build the feed ahead of time, so every post is seen before it goes up. Editing support is next.

    3. (03)
      Creators and TikTok Shop

      We're building the workflows behind Rooted's UGC, creator partnerships and TikTok Shop launch, so every creator knows what good looks like and the content stays on-brand.

    (How we work together)

    We work as an extension of her team. We talk through new ideas with her, shape them into a plan and carry them out.

    (What we've handled)

    1. 01Brand world
    2. 02Weekly content guides
    3. 03Feed planning
    4. 04Social creative
    5. 05UGC & creator workflows
    6. 06TikTok Shop launch
    [Rooted creative]
    [Rooted creative]
  2. 02Strava × CrumblConcept(View)
    02

    Strava × Crumbl

    Concept
    Two women running past a shopfront in pink running gear
    A pink Run Your City billboard above runners on a city street
    A pink Crumbl box holding a cookie iced with a running route, beside a Strava bottle
    A Run Your City banner hanging under a Park Ave street sign
    A cookie iced with a running route on a pink pattern of route outlines
  3. 03Maison SableConcept(View)
    03

    Maison Sable

    Concept
    A woman reclining in the grass, misting fragrance over her face
    A woman in a white dress spraying mist into the air in a meadow
    A woman lying in tall grass on white linen, eyes closed
    A fragrance bottle and an open book on white linen in the grass
  4. 04Life is SweetConcept(View)
    04

    Life is Sweet

    Concept
    Three women tending beehives at golden hour beside Life is Sweet crates
    Three women in gingham carrying a crate of Life is Sweet honey down a dirt path
    A vintage pink and teal Life is Sweet truck parked among white roses
    Three Life is Sweet honey jars with pink and teal lids
    Pink Life is Sweet gift box covered in illustrated bees
    Teal Life is Sweet gift box covered in illustrated bees
  5. 05DuracellConcept(View)
    05

    Duracell

    Concept

    When everything
    depends on it

    A steelworker climbing a chain high above a city, Duracell batteries in his pocket
    A firefighter's gloved hand holding two Duracell batteries and a flashlight
    An Arctic explorer bent over a frozen sled, Duracell batteries in the snow
    A diver's flashlight cutting through dark water, powered by Duracell
    A 1960s mission control room, Duracell batteries floating on every screen

    We simply never fail.

    A hiker resting on a summit at sunset, a Duracell battery beside her
    A young couple on a clifftop with a camera, a map and Duracell batteries
    A boy in a red shirt playing with an orange walkie-talkie, a Duracell battery at his feet
    A toddler holding a toy car and a Duracell battery
    Duracell logo over a gallery wall of the ad's photographs

(Pricing)

No guesswork on pricing. We charge

$3,000/month

Book a call Taking two new brands in October

(Team)

The people on your team.

We were both on the corporate track, Julia toward banking and consulting and Ben toward consulting. We chose to build something of our own instead, the same decision our clients are making.

Ben Wu

(Co-founder)

Ben has worked on go-to-market and growth for early-stage startups in biotech and climate tech, and on the brand and social media for a local art gallery, bringing people in through its slow seasons.

Julia Koo

(Co-founder)

Julia has spent four years taking consumer brands to market, mostly Korean skincare brands launching in new countries. She was the founding CMO of a marketing startup and has grown her own TikTok past 30K followers.

(Let's talk)

Let's take marketing off your plate.

Book a short call. We'll give you your time back and start turning your ideas into finished work.

Book a call Email us